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Co-Branded Membership Cards
Extend your identity into a premium ABA experience with eligible co-branded digital or physical card options.
Founding Partner Program
Become an ABA Founding Partner
Give your members more reasons to stay, engage, and renew. Organizations can offer ABA Platinum as a premium co-branded member benefit—bringing everyday savings, travel value, and exclusive rewards under your brand.
Schedule a Partnership Call →Built around your organization
Your brand. ABA buying power. More member value.
The Founding Partner Program is designed for associations, employers, unions, membership groups, communities, and organizations looking to offer a premium, practical benefit their members can use throughout the year.
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Custom Landing Pages
Launch a tailored enrollment experience that speaks directly to your audience and reflects your partnership.
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Revenue Sharing
Explore partnership structures that create aligned value for ABA, your organization, and members.
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Member Engagement Tools
Support adoption with benefit education, campaign resources, enrollment communications, and engagement.
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Premium Member Benefits
Offer everyday savings, travel benefits, rewards, digital access, and exclusive opportunities.
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Founding Partner Recognition
Early organizations can receive priority onboarding, program input, and national recognition.
Outcomes first
Make membership feel more valuable every day.
The best benefits give members frequent reasons to appreciate the organization behind them.
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Increase perceived membership valueAdd savings and premium benefits members understand immediately.
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Support retention and loyaltyCreate recurring value beyond annual events.
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Open engagement opportunitiesReconnect through savings, travel, and reward moments.
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Strengthen your positionOffer a differentiated national-caliber benefit.
How partnership works
From conversation to member launch.
Define the opportunity
We learn about your organization, goals, audience, member count, and desired experience.
Design the program
We identify the right branding, benefits, economics, communications, and implementation.
Launch and engage
Your organization introduces ABA Platinum with a tailored experience and engagement resources.
Founding partnership availability
Give your members more value—and your organization a stronger reason to lead.
Tell us about your organization and audience. We’ll explore whether the ABA Founding Partner Program is a fit.